Your Publishing Link,Inc is an effective media partner that will assist you in all aspects of your postcard project. With more than 12 years of commercial printing and marketing experience, we have the right kind of infrastructure, skill set and experience to provide you with top-quality postcard printing that will get you results.

With Good Graphic Design and Good Print Quality, A Postcard Can Make A Great Impression To Your Potential Customers

We have countless satisfied customers who have used us for their postcard printing and graphic design services. Be careful not to overlook the power of postcard printing in your marketing strategy. If you have a mailing list, database of customers, or would like to saturate neighborhoods of choice around your businesses service area, Your Publishing Link,inc can make it happen.

Printing and Direct Mailing Postcards Can Have a Tremendous Impact On Your Business

Consider planning a direct mail postcard campaign several times per year to add to your annual marketing strategy. Our standard sizes for postcards are usually 4” x 6, 5” x 7” or 5.5” x 8.5”. You do not always have to think of postcard printing as related to advertising. Printed postcards are also widely used as something you can send a friend or family member that includes pictures of family,friends,pets, you name it.

Postcard Strategies

Postcard printing can deliver a powerful message to your customers at a very affordable price. When you design them with eye-catching images, attention grabbing messages, and potentially offer a call to action via a coupon, they can deliver tremendous results for your company.

• Consider mailing a specific radius around your business. Saturation direct mail is the least expensive way to get postage from the Post Office. This process can be tricky so consider using the expertise of a professional direct mail service like Your Publishing Link,inc.
• For service industries, printed postcards offer a great inexpensive print impression to place in the adjacent households to the one you are working on as an “I am working for your neighbor” warm approach to soliciting.
• Postcards are a great leave behinds for your customers to encourage referrals for work well done!

We Make The Graphic Design and Magazine Printing Process Easy

Our team at Your Publishing Link, Inc. will make the entire magazine and booklet creation process seamless. We handle all publishing responsibilities from start to finish. We begin by providing you very competitive pricing options. You can customize your order to fit any marketing budget. We then professionally handle your graphic work at our office or yours! We will do all the work right in front of you if you desire. We handle all printing, ink-jetting, binding, shipping, and mailing services with superb care to ensure accuracy and deliver projects on time, every time!

Not all Graphic Design and Print Projects Are Created Equal

Magazines as marketing materials have a wide range of functions. Believe it or not it is quite easy to come up with a lot to say about yourself when given the opportunity. What better opportunity to tell the world how great your services are and how happy your clients are through a tangible, beautiful full color printed catalog? After all this is your promotional material it is ok to “toot your own horn”. We can create beautiful graphics to showcase pictures of your work, charts & graphs, testimonials from happy clients, and much more. We then facilitate the printing and shipping process also including direct mail as an option. Creating your own magazine can be an ideal and affordable solution. If you only need a single page or front/back printed materials, then consider flyer printing or brochure printing.

A Few Keynotes To Consider When Choosing A Graphic Designer For Your Magazine

• 4 page increments – We have the ability to manage the printing of your magazine in four page increments at very affordable pricing. If you need to add some extra information to meet the four, eight, sixteen, or more pages, doing so will only give you more for your money. Including a profile page, tons of images, testimonials and success stories add the extra sizzle to help sell your products.
• Binding – Magazine binding can be done in various ways including saddle stitching and perfect binding. These binding methods are time-tested in keeping pages together even after heavy use and is pretty much standard with all booklet printing.
• CMYK versus RGB – Most design software now will allow you to print and design in CMYK (the primary colors used when printing), but standard office production software often defaults to RGB (the primary colors of of the computer monitor). This can result in differences in colors and unexpected results during the print process. For print, always use CMYK and for web RGB color profiles
• Proofing – We provide you with a screen PDF version to preview color and placement of the artwork, fonts, and copy before sending the final printed pdf proof for your approval. All proofs have to be signed off on prior to the project hitting to the presses.

Let our team at Your Publishing Link help you create the ideal magazine for your company. Our magazine designs will enhance the professionalism of your company’s presentation materials, and deliver a powerful impression as a leave behind piece for potential customers.

According to studies by the US Postal Service, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers many other benefits:

It’s targeted
Mass media (TV, print, radio, etc.) can be expensive and isn’t always even an option for small businesses on limited marketing budgets. Direct Mail however, can focus on a smaller more targeted group of individuals who are most likely to respond to your offer. Especially in today’s economy with prices of everything soring and the value of the dollar on the decline. People are more likely to shop closer to where they live especially if given some sort of monetary incentive to do so. How to you put this offer in their hands? Direct Mail.

The Personal Approach
With Direct Mail, you can address your customers by name, speak to them individually, and tailor custom messages most likely to appeal to their interests and current needs. When customers feel that you understand their needs, they’re most likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive especially if it is tailored to them individually.

Flexibilty
From letters to postcards, brochures, to full blown magazines, there are a large variety of inexpensive and easy to facilitate formats that you can use to create your direct mail campaign.From postcards,brochures,magnets, to magazines, the design possibilities are endless. You can add impact by including a call to action using a coupon or special offer that is strong enough to warrant a response. A “free pickle with any hamburger” probably wouldn’t get most people off the couch but a “buy 1 get 1 free” will usually coerce people to give you a try. The better the bait the more fish you catch!

It’s Tangible.
Unlike other forms of media, Direct Mail allows you to physically place your message in your customers’ hands which has a much better possibility of longer shelf life and readership. After passing the billboard or the T.V. commercial has passed, or after the radio ad has delivered its message, what are you left with? Nothing but the memory, so what if you’d like to respond? You are then forced to look somewhere tangible possibly for their phone number, address, or other pertinent information. Along with an engaging message, unforgettable design, and a call to action, the impression is still there in physical form.

The Response Is Measurable.
Direct Mail is one of the few mediums that gives you the ability to track the success of your marketing dollar. If you include an offer or call to action, it’s as simple as counting the inquiries or coupons that you received. By tracking and analyzing your results, you’ll see what’s working and what’s not and can make adjustments to future mailings to dial in the results. The analogy to fishing is an easy one to draw. If you are fishing with a rusty hook and old bait, and are not catching the fish that you think you should, is fishing broken? “Ugh, fishing doesn’t work! I’ve tried it before and haven’t caught anything!” Sound like things you’ve heard from people who have experienced unsatisfactory results from attempted marketing strategies? Try a different bait. Try a different fishing hole!

It’s easy and cost-effective.
You don’t have to be a Direct Mail expert or have a big budget to promote your business using Direct Mail. Allow Your Publishing Link to create your own professional-looking Direct Mail piece. We are you one stop publishing shop capable of assisting you through the entire process and get your message in the mailbox.