Dr. Kevin Craft has 4 Lake Norman area Gold’s Gym locations where you can learn more about the benefits and advantages of the gym ADvantage program. Aside from the membership card, the ADvantage program is highly visible on gym television monitors, posters throughout and in monthly newsletters.

Elante Day Spa and Salon’s Website Was Designed Using Joomla!

Elante Day Spa needed their website re-designed and wanted to promote it online so they gave us a shot at it. ElanteDaySpa.com was designed using the Joomla! content management system. Joomla! is the underlying framework that is a php/mysql database driven system that organizes all of the pages inside of the website.

Elante also utilizes a Google pay per click campaign to get traffic

Elante’s Google pay per click campaign involves consistent work and improves monthly while offering detailed tracking results on everything that comes into the website. The month of December, just after we redesigned Elante’s website, it performed very well generating many new gift certificate purchases for the salon right through the website. Receipts for all orders are then emailed automatically to their administration personnel.

Elante’s website utilizes many technologies including a slideshow plugin to display their beautiful images that you will see transitioning on their website. Also the ability to purchase gift certificates right through their website using PayPal as a check out method. Elante’s web design also incorporates custom contact forms to capture inquiries of those not ready to purchase just yet.

We also designed a 16 page magazine for Elante Day Spa and Salon to really kick their marketing efforts in gear. We did all graphic design for the 16 magazine using most of the images and graphic design ideas, that were already utilized on the website. After the graphic design was nailed down we printed and shipped the finished catalogs to Elante to begin spreading the word about their new website.

We then designed a 4×6 postcard for Elante’s cosmetic medical service of laser tattoo removal. The post card was a glossy, full color, 2 sided postcard. We did the graphic design for the card which was set up to be distributed in the local Lexington and Columbia area tattoo Parlors, to provide a good solution to the tattoo parlor’s clients who were looking for Tattoo removal rather than the contrary.

We Make The Graphic Design and Magazine Printing Process Easy

Our team at Your Publishing Link, Inc. will make the entire magazine and booklet creation process seamless. We handle all publishing responsibilities from start to finish. We begin by providing you very competitive pricing options. You can customize your order to fit any marketing budget. We then professionally handle your graphic work at our office or yours! We will do all the work right in front of you if you desire. We handle all printing, ink-jetting, binding, shipping, and mailing services with superb care to ensure accuracy and deliver projects on time, every time!

Not all Graphic Design and Print Projects Are Created Equal

Magazines as marketing materials have a wide range of functions. Believe it or not it is quite easy to come up with a lot to say about yourself when given the opportunity. What better opportunity to tell the world how great your services are and how happy your clients are through a tangible, beautiful full color printed catalog? After all this is your promotional material it is ok to “toot your own horn”. We can create beautiful graphics to showcase pictures of your work, charts & graphs, testimonials from happy clients, and much more. We then facilitate the printing and shipping process also including direct mail as an option. Creating your own magazine can be an ideal and affordable solution. If you only need a single page or front/back printed materials, then consider flyer printing or brochure printing.

A Few Keynotes To Consider When Choosing A Graphic Designer For Your Magazine

• 4 page increments – We have the ability to manage the printing of your magazine in four page increments at very affordable pricing. If you need to add some extra information to meet the four, eight, sixteen, or more pages, doing so will only give you more for your money. Including a profile page, tons of images, testimonials and success stories add the extra sizzle to help sell your products.
• Binding – Magazine binding can be done in various ways including saddle stitching and perfect binding. These binding methods are time-tested in keeping pages together even after heavy use and is pretty much standard with all booklet printing.
• CMYK versus RGB – Most design software now will allow you to print and design in CMYK (the primary colors used when printing), but standard office production software often defaults to RGB (the primary colors of of the computer monitor). This can result in differences in colors and unexpected results during the print process. For print, always use CMYK and for web RGB color profiles
• Proofing – We provide you with a screen PDF version to preview color and placement of the artwork, fonts, and copy before sending the final printed pdf proof for your approval. All proofs have to be signed off on prior to the project hitting to the presses.

Let our team at Your Publishing Link help you create the ideal magazine for your company. Our magazine designs will enhance the professionalism of your company’s presentation materials, and deliver a powerful impression as a leave behind piece for potential customers.

According to studies by the US Postal Service, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers many other benefits:

It’s targeted
Mass media (TV, print, radio, etc.) can be expensive and isn’t always even an option for small businesses on limited marketing budgets. Direct Mail however, can focus on a smaller more targeted group of individuals who are most likely to respond to your offer. Especially in today’s economy with prices of everything soring and the value of the dollar on the decline. People are more likely to shop closer to where they live especially if given some sort of monetary incentive to do so. How to you put this offer in their hands? Direct Mail.

The Personal Approach
With Direct Mail, you can address your customers by name, speak to them individually, and tailor custom messages most likely to appeal to their interests and current needs. When customers feel that you understand their needs, they’re most likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive especially if it is tailored to them individually.

Flexibilty
From letters to postcards, brochures, to full blown magazines, there are a large variety of inexpensive and easy to facilitate formats that you can use to create your direct mail campaign.From postcards,brochures,magnets, to magazines, the design possibilities are endless. You can add impact by including a call to action using a coupon or special offer that is strong enough to warrant a response. A “free pickle with any hamburger” probably wouldn’t get most people off the couch but a “buy 1 get 1 free” will usually coerce people to give you a try. The better the bait the more fish you catch!

It’s Tangible.
Unlike other forms of media, Direct Mail allows you to physically place your message in your customers’ hands which has a much better possibility of longer shelf life and readership. After passing the billboard or the T.V. commercial has passed, or after the radio ad has delivered its message, what are you left with? Nothing but the memory, so what if you’d like to respond? You are then forced to look somewhere tangible possibly for their phone number, address, or other pertinent information. Along with an engaging message, unforgettable design, and a call to action, the impression is still there in physical form.

The Response Is Measurable.
Direct Mail is one of the few mediums that gives you the ability to track the success of your marketing dollar. If you include an offer or call to action, it’s as simple as counting the inquiries or coupons that you received. By tracking and analyzing your results, you’ll see what’s working and what’s not and can make adjustments to future mailings to dial in the results. The analogy to fishing is an easy one to draw. If you are fishing with a rusty hook and old bait, and are not catching the fish that you think you should, is fishing broken? “Ugh, fishing doesn’t work! I’ve tried it before and haven’t caught anything!” Sound like things you’ve heard from people who have experienced unsatisfactory results from attempted marketing strategies? Try a different bait. Try a different fishing hole!

It’s easy and cost-effective.
You don’t have to be a Direct Mail expert or have a big budget to promote your business using Direct Mail. Allow Your Publishing Link to create your own professional-looking Direct Mail piece. We are you one stop publishing shop capable of assisting you through the entire process and get your message in the mailbox.